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GameTruck V3 Upgrade Campaign - Intelligence Extract

Generated: 2026-02-15 by Claude reading 76K+ emails

Executive Summary

ZTAG executed a strategic upgrade campaign ("Legacy Confidence Swap") targeting GameTruck franchise operators who purchased the original ZUES system before December 2023. The campaign offered a full system upgrade to ZUES V3 for a flat $2,000.

Leadership Context

Product: ZUES V3

Why V3 Exists

The original ZUES unit had a critical flaw: lack of proper power regulation. This caused ZTAGGERs to fail unexpectedly ("fry") over time. Customers were experiencing hardware failures that were actually caused by the base unit, not the taggers themselves.

V3 Improvements

Feature V2 (Legacy) V3
Power regulation Poor - damages taggers Protected on both sides
Serviceability Difficult Modular lid, field-serviceable
Wi-Fi setup Manual router config each time Eliminated
Games ~4 8 (including school-focused)

Strategic Pivot

V3 includes games tailored for school-based environments. ZTAG is encouraging GameTruck operators to expand into the institutional market:

"Some of our entertainment partners are even being invited into schools to run programs."

The Offer: Legacy Confidence Swap

Component Details
ZUES Command Center Full V3 upgrade
ZTAGGERs 24 new + 2 bonus = 26 total
Extended Care 1 year warranty (up to 6 incidents covered)
Shipping Prepaid both ways
Delivery Timed for fall 2025 season
Price $2,000 flat
Eligibility Systems purchased before Dec 2023
Form https://forms.zohopublic.com/playztag/form/SpecForm/...

Pricing Context

Campaign Timeline

Date Event
June 18, 2025 Individual outreach emails sent to all GameTruck operators
July 1, 2025 "Last call" mass email - offer extended 1 week
July 7, 2025 Invoices sent (at least Richmond + Dayton confirmed)
September 2025 V3 shipments expected

GameTruck Operator Database

Confirmed Contacts (22 operators)

Name Email Location Status
Joel Carlson joel.carlson@gametruck.com Orange County, CA UPGRADING - Legacy return in progress
Joe K joe.k@gametruck.com Richmond INVOICED (INV-001170)
Greg Young g.young@gametruck.com Dayton, OH INVOICED (INV-001168)
Erik Maxwell erik.maxwell@gametruck.com Unknown Contacted
Christian Prados christian.prados@gametruck.com Unknown Contacted
Terrell Blackwell terrell.blackwell@gametruck.com Unknown Contacted
David Schwartz david.schwartz@gametruck.com Unknown Contacted
Robert Buckley robert.buckley@gametruck.com Unknown Contacted
Allan Katzen allan.katzen@gametruck.com Unknown Contacted
Vic Antipow vic.antipow@gametruck.com Unknown Contacted
Tony Jevne tony.jevne@gametruck.com Unknown Contacted
Jason Katz jason.katz@gametruck.com Unknown Contacted
Kirk Keating kirk.keating@gametruck.com Unknown Contacted
Rodney Campbell rodney.campbell@gametruck.com Unknown Contacted
Mike C mike.c@gametruck.com Unknown Contacted
David Speare david.speare@gametruck.com Unknown Contacted
Kim Goodman kim.goodman@gametruck.com Unknown Contacted
J. Freeman j.freeman@gametruck.com Unknown Contacted
David Richardson david.richardson@gametruck.com Unknown Contacted
Kisha Meekins kisha.meekins@gametruck.com Unknown Contacted
Clarissa clarissa@gametruck.com Unknown Contacted
East Valley AZ eastvalley.az@gametruck.com Arizona Contacted

Upgrade Conversion Rate

ZTAG Team Roles (from email signatures)

Person Role Email
Quan Gan Founder/CEO quan@ztag.com
Tin De Guzman Partner Support support@ztag.com
Charlie Xu Accounts Receivable ar@ztag.com
Carmee Sarvida Operations/Shipping carmee@ztag.com

Key Messaging Themes

  1. Gratitude to early believers: "You were among those first believers—thank you for that."
  2. Transparency about past issues: Openly acknowledging V2 power regulation problems
  3. Full solution, not partial fix: Replacing entire system, not just taggers
  4. Growth despite headwinds: "Despite national budget tightening, ZTAG is growing year over year"
  5. New market opportunity: School programs as expansion path

Follow-up Questions to Investigate

  1. How many operators actually converted? (Need to scan AR emails)
  2. What objections came up? (Look for reply threads)
  3. Did any operators churn instead of upgrading?
  4. Are the school programs actually generating revenue for GameTruck partners?

This intelligence was extracted by Claude reading actual emails, not pattern matching. Cross-reference with meeting transcripts for customer voice data.