Mining customer calls for marketing signals
Processed: 72 customer calls | 9903 customer statements
| Category | Statements Found |
|---|---|
| Voice of Customer (how they describe ZTAG) | 230 |
| Objections & Concerns | 262 |
| Success Indicators | 87 |
| Use Case Articulation | 1126 |
| Competitive Context | 214 |
Exact language customers use - gold for ad copy, landing pages, sales scripts
Misamis Occidental/ Ptr. Kiara Grace Bajao (2024-10-25):
"It's kind of sad, but sometimes we as people are stubborn, hardheaded, and it would take God to send or allow such happenings for us to really realize that we need to, we need him in our lives."
Aimee Ocer (2024-10-25):
"in the whole day in the house, like, it's my birthday, so I am gonna do nothing, and then, yeah, that was a very, you know, it's like, you know, what we had, we want to surprise you, but, you know, we could have surprise you, because you know what we're, what we're, what's really going on, and so, so, from that, from that, from that moment on, he wouldn't surprise our friends anymore, because I st..."
Stan Liu (2024-10-25):
"It's like somebody that we know really, really well maybe, but it's still not cool."
Stan Liu (2024-12-02):
"But it's like a shower that gets a little bit personal."
Stan Liu (2024-12-02):
"It's like a silly game, you know?"
Stan Liu (2024-12-02):
"It's a yellow badge there We have to ask those questions people seen how come I'm Where it's the tagger that you're talking about I see it this young What is this the other thing I'm there and when somebody points that out then where it's it's hard to kind of spin it back The only thing we can do is you look at how engaging our first generation is imagine how engaging the second generation is Yeah..."
GameTruck HQ (2025-03-26):
"it's like I'm reaching out."
GameTruck HQ (2025-03-26):
"Generally speaking, when you buy into an activity like that, you have prompt customer service, prompt sales service, you know, service department that's able to replace items and it's, you know, there's an outline, and I think Scott laid this out when the call is, you you have a list, and this is your pricing list, and this is how soon and all of that, and it's been two years that we've been, it's..."
...and 124 more
Aimee Ocer (2024-10-25):
"I was an interest like, I love to read books, I love this one book, you can read by Jan Mason."
Aimee Ocer (2024-10-25):
"So I bought this book two years ago and I love reading this book since, you know, every time I had some difficult moments and especially when I had, I think I can't do it."
Aimee Ocer (2024-10-25):
"I love, we as the family, we love the travel so far."
Aimee Ocer (2024-10-25):
"Movies, TV shows, I love to watch Game of Thrones and then the Vikings and the last one is books."
Misamis Occidental/ Ptr. Kiara Grace Bajao (2024-10-25):
"So I love listening still to Spotify, especially during when I go to sleep."
Stan Liu (2024-10-25):
"I love gardening and then I love DJing."
Stan Liu (2024-10-25):
"I like to, when I go to navigation, I like to do nothing and then, and then, be immersed in the environment."
Stan Liu (2024-10-25):
"Movie and Evie shows, I think the most recent, I love the Lord of the Rings."
...and 76 more
Misamis Occidental/ Ptr. Kiara Grace Bajao (2024-10-25):
"So for travel, I know it's not feasible for me to travel, but since we have this topic, one of my favorite destinations here in the Philippines."
Stan Liu (2024-10-25):
"Travel, destinations, I feel at this point, Japan is still our favorite, my favorite."
Stan Liu (2024-10-25):
"That book, I think my favorite book, it is called the Four Agreements."
Aimee Ocer (2024-10-25):
"asking me what your favorite song, asking me everything like what yeah so far we we we only had two months of relationship like he doesn't know what what my what are my favorites that time so as my birthday came like he had this small celebration together with my family and his family and then he said that you want to go to church and pray like yeah can we go together and he said it's okay and I w..."
Stan Liu (2024-11-04):
"So what we can the best thing we can do is engage kids and we learn from it and then we get some marketing material to show the schools."
GameTruck HQ (2025-03-26):
"These guys, holy smokes, these are the best things ever."
Malia Villarreal (she/her), CAN (2025-12-08):
"You know, our field are some of my favorite people on this earth."
Volunteers of America LightHouse Program (2026-01-15):
"If I'm on the Power Rangers pose, my favorite."
James’s iPhone (2025-10-01):
"The kids love Zombie Survival."
Kevin Stein (2025-10-03):
"So other than that, we've had no problems with it before, and the kids love it."
Ruben Saenz (2025-10-28):
"So the kids like that one, you know, it's simplistic, you know, they know it."
LiteBrite 2 (2025-12-09):
"Like, we ran, we'll be tied for like two hours, and the kids like would not stop."
Jess Main (2026-02-09):
"But, like, yeah, when it works, like, the kids love it."
ASA (2026-02-12):
"But yeah, no, the kids loved it, and we thought it was awesome."
What blocks adoption - address these in sales/marketing
Stan Liu (2024-10-25):
"I don't know if you watch it again."
Aimee Ocer (2024-10-25):
"asking me what your favorite song, asking me everything like what yeah so far we we we only had two months of relationship like he doesn't know what what my what are my favorites that time so as my birthday came like he had this small celebration together with my family and his family and then he said that you want to go to church and pray like yeah can we go together and he said it's okay and I w..."
Aimee Ocer (2024-10-25):
"in the whole day in the house, like, it's my birthday, so I am gonna do nothing, and then, yeah, that was a very, you know, it's like, you know, what we had, we want to surprise you, but, you know, we could have surprise you, because you know what we're, what we're, what's really going on, and so, so, from that, from that, from that moment on, he wouldn't surprise our friends anymore, because I st..."
Stan Liu (2024-10-25):
"I'm trying to think I don't know if I might have."
Stan Liu (2024-11-04):
"I know what I know and I don't know what I don't know."
...and 137 more
Aimee Ocer (2024-10-25):
"So I bought this book two years ago and I love reading this book since, you know, every time I had some difficult moments and especially when I had, I think I can't do it."
Misamis Occidental/ Ptr. Kiara Grace Bajao (2024-10-25):
"It's kind of sad, but sometimes we as people are stubborn, hardheaded, and it would take God to send or allow such happenings for us to really realize that we need to, we need him in our lives."
Stan Liu (2024-11-04):
"they want to see it on one hand but also on the other hand if they see it and they're making their judgment on the system that they are because when we demo it we to show them exactly how it's run and what it's meant to be and how it functions yeah if we send the system to them and they kind of look at it and they base their assumption hey you know this is kind of I don't I can't run this I can ru..."
Stan Liu (2024-11-04):
"And then the also other thing, if we have to be very a mindful that when somebody gets a bad impression or something, it's very difficult to get them back."
Stan Liu (2024-11-04):
"So, sometimes it's hard."
...and 66 more
Stan Liu (2024-11-04):
"We have so many we have people reps from all the different regions asking have phone calls with them asking um uh prices and and things and none of it materialized."
Stan Liu (2024-11-04):
"It's cheaper and people love to travel there, but we don't get a lot of those sort of meaning, assuming the school has the budget to send the head honchos over it."
Stan Liu (2024-12-02):
"I mentioned it like it's just that it gets pretty expensive, right?"
GameTruck HQ (2025-03-26):
"But the things that I'm concerned about are the replacement cost for the new units."
GameTruck HQ (2025-03-26):
"Now, what is the price of a tagger of the version 3 tagger?"
...and 38 more
Ruben Saenz (2025-10-28):
"I thought maybe some thread locker would be nice to put on it so that they wouldn't come loose."
Ruben Saenz (2025-10-28):
"In the gym, and I'm far away from the ZTAGG, and I'm talking to parents, I can just control it from here, but I told the guy, was like, if you guys put a screen on here, would be nicer, because then I can see, you know, from like 40 feet away what I'm doing."
Eric (2025-12-16):
"It wasn't, I've, it's like, damn, you know, it's just like, I wish I had the time to commit to both full time because I enjoy both."
Ella Roarkie (2026-01-16):
"I wish I was better prepared so that I could have done this ahead of time."
Ruben Saenz (2025-10-28):
"I nervous about letting me know what was going on, because I told her I've been, I told her I kind of take care of them, and I made sure, and she was like, yeah, I wanted to tell you this, I was like, well, I'm kind of glad, I was like, I've been meeting with them, so this is a better breakup, so."
Jiali Xu (2026-01-08):
"So that's a little bit like what I'm a little bit worried about, like the language, the style."
Testimonial candidates, case study opportunities
Stan Liu (2024-11-04):
"So, people that said, they can tell me, oh, yeah, I'm amazing."
Stan Liu (2024-11-04):
"If I came to, we talked to them a few times and that's amazing."
GameTruck HQ (2025-03-26):
"I think it's an awesome thing."
GameTruck HQ (2025-03-26):
"style system I think is fantastic."
GameTruck HQ (2025-03-26):
"And I'm like, this is so awesome and it tastes so good."
...and 39 more
Aimee Ocer (2024-10-25):
"So I bought this book two years ago and I love reading this book since, you know, every time I had some difficult moments and especially when I had, I think I can't do it."
GameTruck HQ (2025-03-26):
"My boyfriend's mom was here with us and she has a cat and our dog are like at the door whining when I play with the cat and like you know so that she whines all day go go lie down."
GameTruck HQ (2025-03-26):
"I just, I can talk all day long about them."
Michael (2025-08-27):
"Yes, and you laugh every time that you go because someone knew"
Mr. Pannell (2025-09-08):
"And I was having four zombies every time I started, and I started with four zombies in the gym, and that was the quickest round of zombies that we had ever."
...and 20 more
Stan Liu (2024-12-02):
"tell other people it could elevate or could go the other way."
Lunden Dueñas (2025-09-10):
"Anything that you can send my way that I can share with them, that'll be amazing."
Jeffrey Warren (2025-09-30):
"Well, one of the things I would recommend off the bat is with the booth space, so the $3,900 is our basic package."
Jeffrey Warren (2025-09-30):
"So I'm talking about the list of different sponsorship opportunities, but also a link to the floor plan, some recommendations there as well."
ansteadj (2025-10-02):
"It's, like I said, buying warranties, you know, how they, you know, they don't recommend you buy warranties, right?"
...and 13 more
How customers describe their needs - informs positioning
Aimee Ocer (2024-10-25):
"When you feel stripped off your feet, you get back to your knees."
Aimee Ocer (2024-10-25):
"So, current events, typhoon hits our country last Monday, I went to see, and then, so, meaning of our field of people."
Aimee Ocer (2024-10-25):
"had experience flooding in their areas, and they really need some help, especially on the immediate health, like for the food, and then for the daily needs that they want."
Aimee Ocer (2024-10-25):
"So some of our friends here are creating some group chat and send some help, so I share some help, and they would send it to the one that they had friends in Luzon or Sias already, so praying, and there's also another one, Python coming in this weekend, the name is Leo, so I hope it will not really affect this not much as pristine affects that they are praying for."
Aimee Ocer (2024-10-25):
"So I bought this book two years ago and I love reading this book since, you know, every time I had some difficult moments and especially when I had, I think I can't do it."
...and 1091 more
Stan Liu (2024-11-04):
"Yeah so if you look at last year we didn't we decided not to go to Q it's super close to National After School Association."
Stan Liu (2024-11-04):
"The National After School Association and beyond school hours those are more focused on the East Coast."
Stan Liu (2024-11-04):
"So like after the school hours, the ACA, the National After School Alliance."
Mr. Pannell (2025-09-08):
"So, I mean, our after school program services K through 12, so, and they just happened to be out on the field and we pulled it out and was just trying it out, which was a nice day and they happened to be outside because it was nice and they're like, hey, can we try?"
Mr. Pannell (2025-09-08):
"I just, I have middle schoolers that I teach on the after school."
...and 12 more
Mr. Pannell (2025-09-08):
"It's a tangible reward that they can see, and they know, and they like, and they've seen it, and they want more of it, so."
James’s iPhone (2025-10-01):
"They use this huge for incentive Fridays."
Jiali Xu (2026-01-09):
"What is the motivation?"
Jiali Xu (2026-01-09):
"So as you said, ZTAG adds them a motivation, but still PE teachers still pay attention to meeting the standards."
Eric (2026-01-09):
"And so this would be a great incentive, a great application tool for them to apply their skills, bring in sequence train, and, you know, let's get two small groups going."
...and 5 more
Brad Franklin (2025-09-09):
"So that's great for grants."
Alexis (2025-10-29):
"Yeah, yeah, it's, that step counter is great for grants, too."
Jiali Xu (2026-01-19):
"So the PE teacher might helping us to get to, because they know their school who's to go to, so it might be great for them to help us to reach the right people."
What they compare ZTAG to - positioning opportunities
Misamis Occidental/ Ptr. Kiara Grace Bajao (2024-10-25):
"So if Karmit has the word finder book, something like that, but I do usually need to avoid screen time, like scrolling is listen to Spotify, stories, like bedtime stories for adults."
Stan Liu (2024-10-25):
"I think I watched it much later because I played a video game."
Mateo Elvira (2025-08-26):
"Can you get my screen okay?"
Mr. Pannell (2025-09-08):
"The only thing that I have is it pops up into the ZTAG where it's got the main screen, where it's got the games."
Mr. Pannell (2025-09-08):
"I'm going to dock myself, and I'll sit there and verify that the screen turns off, and then it starts giving me a little charge, and I'll go to the next one."
...and 149 more
Stan Liu (2024-12-02):
"just with the red, white and blue is still better than the other those two z-taggers right there right when you appear just the logo no well the z the three z-taggers that has the new upgrade the updated logo and then the red white and blue for showing z-taggers in that aspect it's still better than the old one you're going to show me because i don't see it what look at the look at the other one a..."
Stan Liu (2024-12-02):
"like showing that is better than these two."
GameTruck HQ (2025-03-26):
"Maybe I do bring you in the center rather than later."
Mali Caldwell (Sacramento Chinese Community Service Center (The Center)) (2025-09-10):
"To play it with their class, which I think that's a little bit better for some of the kids because they all get to just play at the same time instead of like watching other kids go and then waiting for their turn."
KarynPowell (2025-10-02):
"Instead of, because his name is Matthew, but I, um, yeah, Matt, M-A-T-T, at campherkohollow.com."
...and 31 more
Michael (2025-08-27):
"I mean, my sixth graders back when I was in Claremont had challenged me, you know, because I had come up with games, I had made different games."
Michael (2025-08-27):
"My son runs one game, I run another game."
Mali Caldwell (Sacramento Chinese Community Service Center (The Center)) (2025-09-10):
"But for the most part, I think we dabbled in almost all the other games."
Mali Caldwell (Sacramento Chinese Community Service Center (The Center)) (2025-09-10):
"And then the way my brain works, I'll just be thinking of a bunch of different games."
Krystal Wilson (2025-09-19):
"But we haven't ventured into the Rock, Paper, Scissors or the other games that were on the bottom of the..."
...and 19 more