CAC Recovery Analysis

Last updated: Feb 16, 2026

Customer Acquisition Cost by Segment

Education (Districts)

• Average CAC: TBD
• Average contract value (Year 1): TBD
• Payback period: TBD months
• Expansion revenue (Years 2-3): TBD

Professional Entertainment

• Average CAC: TBD
• Average contract value (Year 1): TBD
• Payback period: TBD months
• Repeat purchase rate: TBD

Parks & Rec

• Average CAC: TBD
• Average contract value (Year 1): TBD
• Payback period: TBD months

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Customers Not Yet at Breakeven

Template Entry

• Customer: Name
• Segment: Education / Professional / Parks
• Acquired: YYYY-MM
• CAC: $X
• Revenue to date: $Y
• Gap: $Z
• Path to breakeven: Extended Care / Expansion / Renewal
• Risk level: Low / Medium / High

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Revenue Expansion Opportunities

Customers who could:

• Add Extended Care
• Expand to more sites
• Upgrade equipment
• Add services (training, custom content)

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Analysis Notes

Goal: Understand which segments recover CAC fastest and inform Sales targeting.

Red flags:

• CAC payback >18 months
• Customer at risk before breakeven
• Segment with declining revenue post-acquisition