Extended Care Adoption Metrics

Last updated: Feb 16, 2026

Overview

Extended Care = premium tier with additional support, content, training.

Why it matters:

• Revenue expansion signal
• Customer commitment indicator
• CAC recovery accelerator

Cost structure (confirmed Feb 17, 2026):

• ZTAGGER COGS: $40 landed cost/unit
• 1-Year: 74% margin even at max utilization (6 claims/year)
• 5-Year: 58% margin if no Command Center claims
• Mitigation: Mandatory training to reduce incidents

---

Adoption by District

Template Entry

• District: Name
• Sites total: X
• Sites with Extended Care: Y
• Attach rate: Y/X %
• Monthly recurring: $X
• Adoption date: YYYY-MM-DD
• Why adopted: Reason/trigger
• Why NOT (if 0%): Blocker/objection

---

Conversion Funnel

Standard → Extended Care conversion:

• Customers eligible: X
• Customers pitched: Y
• Customers converted: Z
• Conversion rate: Z/Y %

---

Revenue Impact

• Total Extended Care MRR: $X
• Average revenue per Extended Care site: $Y/month
• vs. Standard tier: $Z/month
• Revenue lift: X%

---

Districts NOT Adopting

High-priority targets:

• Districts with >10 sites on standard tier
• Districts with high engagement (but no Extended Care)
• Districts with training requests (upsell opportunity)

Objections to track:

• Budget constraints
• Not aware of offering
• Perceived value gap
• Procurement/approval friction

---

Action Items

When attach rate <20%:
→ Analyze why, adjust messaging/pricing/positioning

When district >10 sites has 0% Extended Care:
→ Flag for Kristin/Sales outreach

When conversion rate drops:
→ Review pitch, value prop, pricing