Competitor Intelligence

Minnie-Research | Ongoing

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Purpose

Monitor ed-tech competitors, market shifts, and new products that could affect ZTAG's positioning.

What to Track

1. Direct competitors — other active learning platforms, wearable ed-tech
2. Adjacent players — SEL tools, STEM platforms, physical literacy programs
3. Market changes — new grant programs, policy shifts, district budget trends
4. Product launches — new features/products from established players
5. Conference intelligence — who's presenting where, new partnerships

File Structure

Each competitor or topic gets its own markdown file:

• company-name-YYYY-MM.md (monthly snapshot)
• market-update-YYYY-MM-DD.md (event-driven)

Template (competitor-template.md)

# [Company Name] — [Month Year]

**Last updated:** [Date]  
**Source:** [URLs, conference notes, press releases]

## Summary
Quick 2-3 sentence overview of what changed this month.

## Product Changes
- New features, pricing updates, partnerships

## Market Positioning
- How they talk about themselves, target audience shifts

## Competitive Threat Assessment
- Low / Medium / High
- Rationale

## ZTAG Response (if any)
- What we should monitor, messaging adjustments, product considerations

Update Cadence

Manual (Phase 2-3): On-demand when Quan flags something
Automated (Phase 4+): Tuesday 8:00 AM — web search for competitor news, compile weekly

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Integration Notes (Phase 3+)

• Use Brave Search API for competitor monitoring
• Cross-reference with conference calendar from Minnie-Ops
• Feed insights into Minnie-Comms for messaging refinement