ZTAG Business Intelligence Knowledge Base
Generated: 2026-02-15
Data Sources: 747 meetings, 76,322 emails, 10,427 attachments
Company Overview
ZTAG, Inc. builds active play technology that gets kids moving together. The flagship product is ZUES - a wearable tag system that enables team-based physical games.
Leadership
- Quan Gan - Founder/CEO (quan@ztag.com)
- Wife - Co-leads day-to-day operations (name not in email data)
- Stan - Former co-founder, departed 2025
Team
| Person |
Role |
Email |
Pathway Authority |
| Kristin Neal |
Partner Relations |
kristin@ztag.com |
Owns Pathways 6-7 (Pilots, Professional terms) |
| Carmee Sarvida |
Pathways Coordinator |
carmee@ztag.com |
Owns Pathways 1-5 (routes, filters, closes) |
| Charlie Xu |
Accounts Receivable |
ar@ztag.com |
Payment execution after approval |
| Tin De Guzman |
Partner Support |
support@ztag.com |
Technical support |
| Steven Hanna |
Playmaker Lead |
steve@ztag.com |
Playmaker certification, training |
Locations
- Current: 25060 Avenue Stanford Unit 115, Valencia, CA 91355
- Former: 30440 Byfield Rd, Castaic, CA 91384
Products
ZUES V3 (Current)
The third-generation ZUES system, rebuilt over 2 years.
Hardware:
- ZUES Command Center (base unit)
- ZTAGGERs (wearable taggers, typically 24-26 per system)
Key V3 Improvements:
- Proper power regulation (V2 lacked this, causing tagger failures)
- Modular design - lid contains all electronics, field-serviceable
- No separate Wi-Fi router needed
- Protection circuits on both command center and taggers
Games:
- 8 playable games total
- Several specifically designed for school PE environments
Pricing:
| SKU |
Price |
Context |
| Full ZUES V3 System |
~$9,700 |
New customer, includes shipping |
| V2→V3 Upgrade |
$2,000 |
Legacy GameTruck partners only |
ZUES V2 (Legacy)
Original system with known issues:
- Power regulation problems that damaged ZTAGGERs over time
- Required manual Wi-Fi router setup
- Fewer games
Market Segments
1. Institutional (Schools)
Target buyers: PE teachers, curriculum managers, superintendents
Use cases: Physical education classes, after-school programs
Sales approach:
- SHAPE America standards alignment
- ROI calculations (students served per dollar)
- Low-friction qualification ("School, After-school, or Other?")
Active customers/leads:
- L.E.A.R.N (Los Angeles) - Angel Conde
- Unnamed schools: Taylor, Carlton, Jason, Connie, Kenandre, Brittney, Robert, Marcus
2. Professional (GameTruck)
Target buyers: Mobile entertainment franchise operators
Use cases: Birthday parties, corporate events, community events
Sales approach:
- Legacy loyalty ("first believers")
- Below-cost upgrades to rebuild trust
- Cross-sell into school programs
Active customers:
- 22+ GameTruck operators (see gametruck_v3_campaign.md)
- At least 3 confirmed V3 upgrades: Joel Carlson, Joe K (Richmond), Greg Young (Dayton)
3. Youth Organizations (YMCA, Boys & Girls Club, BACR)
Target buyers: Program managers, recreation directors
Use cases: Youth programming, camp activities
Active customers:
- Bay Area Community Resources (BACR) - Derrick Wesby
- Great Plains Family YMCA (via TMT)
- Edmond YMCA - Scott Mitchell (2 systems pending)
- Boys & Girls Club of Santa Clarita Valley (seen in attachments)
Sales Operations
Inbound Lead Nurture Sequence
- Day 0: Kristin - "Quick (& joyful) hello" with emoji, one-word qualification
- Day 6: Carmee - Gentle follow-up
- Day 9: Carmee - "What is ZTAG" video
- Day 14-20: Carmee - SHAPE alignment, flyer, ROI discussion
- Day 23: Carmee - Product specification sheet
Collateral
- What is ZTAG Video (Nov 2025): Founder walkthrough
- ZTAG Flyer: Product overview
- SHAPE America Alignment: PE standards mapping
- Academic Standards & Goals Alignment: Curriculum tie-ins
- Product Specification Sheet: Technical details
Channel Partners
True Movement Tech (TMT)
- Jenny Gram, XR Sports Division Head
- Referral partner, NOT reseller
- "Pay It Forward" model - referrals help sponsor under-resourced sites
Strategic Context
2025-2026 Pivots
- Leadership transition: Stan departed, Quan + wife took full control
- Product rebuild: 2 years developing V3 to fix V2 reliability issues
- Channel strategy: Moved away from reseller model to direct relationships
- Market expansion: Encouraging entertainment partners to tap school market
- Pathways Governance: Formalized 7 purchasing pathways with clear authority (Feb 2026)
Pathways Framework (Authoritative)
ZTAG now operates via 7 defined pathways - see ZTAG_PATHWAYS_GOVERNANCE.md:
| Pathway |
Type |
Owner |
| 1 |
Grant-Funded School/After-School |
Carmee |
| 2 |
3rd-Party After-School (Nonprofit) |
Carmee |
| 3 |
City/Municipal Purchase |
Carmee |
| 4 |
Camps |
Carmee |
| 5 |
Operator/Experience-First Partnership |
Carmee |
| 6 |
Pilot Program (District-Only) |
Kris |
| 7 |
Professionals/Operators (Proposed Terms) |
Kris |
Operating Posture: "ZTAG sells itself. Quotes only after implicit yes."
Competitive Position
"Despite national budget tightening and uncertainties, ZTAG is growing year over year. That's not something most vendors can say."
Key Messaging Themes
- Gratitude to early adopters
- Transparency about past product issues
- Commitment to "Playmakers" (educators who champion ZTAG)
- Mission-driven: "Pay It Forward" community sponsorship
Open Intelligence Questions
For Follow-up Analysis
- What's the actual GameTruck V3 conversion rate?
- Which school deals have closed? Revenue by segment?
- What are the main support issues in V3?
- How are GameTruck partners doing with school cross-selling?
- What's the CAC for institutional vs professional segments?
Data Gaps
- No CRM export (customer master list)
- No financial data (revenue, margins)
- Limited visibility into demo/meeting outcomes
File References
Data Statistics
| Source |
Count |
Location |
| Meeting transcripts |
747 |
raw_meetings/YYYY-MM-DD/*.json |
| Parsed emails |
76,322 |
parsed_emails/emails.jsonl |
| Unique attachments |
10,427 |
parsed_emails/attachments/ |
This knowledge base was created by Claude reading and understanding the raw data, not through pattern matching or classification algorithms.